Analytics & Attribution
AI Visibility Score
A single composite metric summarizing a brand's LLM visibility across platforms and queries, used to benchmark progress and compare against competitors.
What it means
An AI visibility score compresses mention frequency, citation position, and platform coverage into one trackable number, the same way a domain authority score compresses backlink signals for SEO. It's most useful as a trend line and competitive benchmark rather than an absolute measure, what matters is whether the score is rising relative to named competitors over time, not the raw number in isolation.
Why it matters for Shopify
Shopify merchants can use an AI visibility score to prove AEO progress to stakeholders and to prioritize which competitor gaps to close first.