FAQ Schema
Structured markup that presents question-and-answer content in a format AI crawlers can parse and cite directly.
What it means
FAQ schema marks up questions and answers on a page so that AI crawlers can extract them as discrete Q&A pairs. For AI citation purposes, FAQ-structured content is highly citable because it directly addresses the conversational query format AI users submit. A product page with FAQ schema answering "Is this waterproof?", "How long does shipping take?", and "What's the return policy?" gives AI systems precise, citable answers to common buyer questions.
Why it matters for Shopify
Shopify merchants who add FAQ sections with schema to product pages get their specific product questions answered inside AI responses — directly above competitor product pages.