Microsoft Copilot
Microsoft's AI assistant, embedded in Bing, Windows, and Edge, that answers queries and recommends products using web retrieval.
What it means
Microsoft Copilot (formerly Bing Chat) indexes the web through Bing's crawler and synthesizes answers for users across Microsoft's ecosystem — including Windows taskbar, Edge sidebar, and Bing.com. Its shopping recommendations draw on Bing Shopping data and web content. Merchants with strong Bing indexing and structured product data are better positioned to appear in Copilot answers, giving them access to the substantial segment of users on Microsoft products.
Why it matters for Shopify
Shopify merchants who optimize for Bing indexing and structured product data get compound benefit through Copilot's answer generation across the entire Microsoft user base.