Technical & Infrastructure
Product Feed
A structured data file listing your product catalog — the primary input for AI shopping surfaces like ChatGPT Shopping and Google Gemini Shopping.
What it means
A product feed is a regularly updated file containing your full inventory: titles, descriptions, prices, images, GTINs, availability, and category data. Google Merchant Center, Bing Shopping, and AI shopping surfaces like ChatGPT Shopping all consume product feeds to power shopping recommendations. A well-maintained, attribute-rich feed is the fastest path to AI shopping inclusion for most Shopify merchants.
Why it matters for Shopify
Shopify merchants with clean, complete product feeds submitted to major AI shopping channels appear in product recommendation cards alongside AI-generated answers.