500 Orders From AI in 90 Days
Vape Online Store, the UK's largest online vape retailer, now gets Shopify orders directly from ChatGPT, Copilot, and Gemini, converting 4x higher than non-AI traffic.
vapeonlinestore.co.ukAI-referred Shopify orders (90 days)
AI-referred sessions (90 days)
higher conversion rate vs non-AI traffic
average order value vs £41 non-AI
The Numbers (Last 90 Days)
Conversion Rate
Average Order Value
At 500 AI-referred orders and a £45 average order value, that's an estimated £22,500 in AI-attributed revenue over the 90-day period.
Orders by Platform
500 orders across the last 90 days, broken down by the AI platform that referred the buyer.
“We built the UK's biggest vape store by winning on Google. Now 500 orders every quarter show up tagged ‘Referred by ChatGPT,’ ‘Referred by Copilot,’ or ‘Referred by Gemini’ before we even open the order. Those customers convert four times better than the rest of our traffic and spend more per order. It's the first new channel we've added in years that didn't cost us a penny in ad spend to prove itself.”
What the Data Shows
When a buyer asks ChatGPT, Copilot, or Gemini for a vape recommendation, Vape Online Store is the answer, and the order lands tagged with the platform that sent it. In the last 90 days, that happened 500 times.
ChatGPT drives half of those orders on its own, with Copilot and Gemini making up the rest. That split matters: it means Vape Online Store isn't dependent on a single AI platform, it's showing up wherever buyers are actually asking.
The conversion gap is the clearest signal. AI-referred sessions convert at 1.6%, four times the 0.4% rate for non-AI traffic, and they spend more per order too. A buyer who arrives with an AI recommendation already has a decision made; they just need a checkout button.