Analytics & Attribution
Order Tagging (AI)
Adding an AI source tag to Shopify orders that originated from AI platform citations.
What it means
Shopify allows custom tags on orders, which merchants and apps can write programmatically. AI referral tagging applies a source label at the point of checkout when referrer data indicates the session originated from an AI platform. This creates a filterable record in Shopify admin: all orders tagged "AI: Perplexity" can be isolated, analyzed, and used to calculate AI channel ROI. It's the simplest form of AI revenue attribution.
Why it matters for Shopify
Order tagging is native to Shopify and requires no additional analytics infrastructure — merchants can implement basic AI attribution through Shopify's existing order management system.