Technical & Infrastructure

PerplexityBot

Perplexity AI's web crawler that indexes content for use in Perplexity's answer generation.

What it means

PerplexityBot crawls the web to supply Perplexity's RAG pipeline with fresh content. Because Perplexity is a heavily cited-answer platform — it shows numbered source links — being indexed by PerplexityBot is a direct prerequisite for appearing as a cited source in Perplexity answers. Merchants should verify PerplexityBot is permitted in their robots.txt.

Why it matters for Shopify

Shopify stores indexed by PerplexityBot can appear as cited sources inside Perplexity's shopping answers, with a direct link to purchase.

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