Product Schema
The schema.org markup (Product, Offer, AggregateRating) that tells search engines and AI crawlers what a page is selling, at what price, and whether it's in stock.
What it means
Product schema is structured data placed on a product page that explicitly labels the name, price, currency, availability, brand, and SKU in a machine-readable format, rather than leaving an AI to infer that information from visual layout or marketing copy. It's the single highest-leverage technical fix for AI shopping visibility: a product page without schema forces an AI to guess at basic facts, and AI systems are far less likely to cite a store they can't confidently parse.
Why it matters for Shopify
Shopify product pages with complete Product schema give AI platforms unambiguous facts to cite, price, availability, and specifications, directly in generated shopping answers.